Competitive Edge - Sports & Entertainment Marketing News

10 questions about the new ESPN/Fox/TNT sports streaming service


Sports fans greeted Tuesday’s news that Fox, ESPN and Warner Bros. Discovery will form a new, unified streaming entity with a mixture of hope and resignation.

Click here to read the story at

Discussion Questions:

  1. What is cord cutting?
  2. Why do you think live sports is such valuable content for broadcast companies like Fox, ESPN, and Warner Bros. Discovery?
  3. What is competition?
  4. How does competition impact you as a consumer?
  5. When competitors like Fox, ESPN, and Warner Bros. Discovery merge, how might that impact consumers?
  6. Why might three rivals decide to join forces for one sports streaming service?
  7. Do you think the decisions by Apple, Netflix, and Amazon to get into the live sports streaming market had any impact on ESPN, Fox, and Warner Bros. Discovery deciding to work together? Why or why not?
  8. Which sports channels will be included in the new service?
  9. How might the merger impact pricing?
  10. What will the price be for the new streaming service?
  11. According to this story, there are some key sporting events that will not be included with the platform. What are two examples?
  12. How will not having access to watching those events potentially impact consumers?
  13. The new platform does not yet have a name. Why might the name be important from a branding and marketing perspective?
  14. What do you think they need to think about as they come up with a name for the service?
  15. What would you call it?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors