Competitive Edge - Sports & Entertainment Marketing News

National Rugby League: Everything to know ahead of Las Vegas showcase


As Australia’s National Rugby League prepares to bring its rugged brand of physicality to American soil this coming weekend, the biggest challenge it faces is the most obvious.

Click here to read the story at

Discussion Questions:

  1. What is competition for the entertainment dollar?
  2. Who do you think might represent competition for rugby marketing professionals in the United States?
  3. What is Australia’s National Rugby Leauge?
  4. How might the league represent the global nature of the sports and entertainment industry?
  5. Why do you think rugby has been slow to catch on in the United States?
  6. Given the limited enthusiasm from U.S. sports fans around rugby thus far, why would NRL bring an event to America?
  7. Why do you think they chose to bring NSL to Las Vegas instead of any other U.S. city?
  8. What do you think those involved with hosting and promoting the NSL event must do if they hope to grow the sport in the United States?
  9. According to this story, is this just a one-year deal?
  10. What might that tell you about the league’s plans for growth in America?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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