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2.1 – Sports & Entertainment Industry

10.1 - Fan Experience

The Rays are finalizing plans for a new stadium, which means MLB expansion could be on deck

The Tampa Bay Rays are finalizing plans for a new ballpark in downtown St. Petersburg, which is a positive development for baseball fans in Florida. Click here to read the story at ap.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
10.1 - Fan Experience

Nebraska aiming for women’s attendance record with game inside football’s Memorial Stadium

Nebraska is going for the record. Actually, make that the records, plural. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
1.4 - Target Markets

How Topgolf plans to become even bigger than actual golf

Two years ago, Topgolf chief marketing officer Geoff Cottrill was at a golf tournament in Jacksonville, Florida, when he and a friend were walking the course and spotted two kids laughing hysterically as they rolled down a hill. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
11.3 - Social Issues in SEM

Thanks to NIL, college athletes have trading cards. Their value is hard to quantify.

Arch Manning hasn’t played a down of college football, but he is already setting records. A Manning trading card produced by Panini sold at a charity auction last month for $102,500, a record price for any card that stemmed from a college athlete’s name, image and likeness deal. Click here Read more…

By Chris Lindauer, 2 years08/27/2023 ago
2.1 - Sports & Entertainment Industry

Saints given permission to become the first NFL team to market their brand in France

The New Orleans Saints are the first and only club in the National Football League to be granted international marketing rights in France, the team announced on Twitter early Tuesday. Click here to read the story at nola.com. Discussion Questions:

By Chris Lindauer, 2 years05/26/2023 ago
11.1 - Publicity

WNBA Tests Toronto Market for Expansion With Preseason Clash

On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation for the teams before the start of the W’s 27th campaign Read more…

By Chris Lindauer, 2 years05/21/2023 ago
2.1 - Sports & Entertainment Industry

USL Super League confirms eight markets for inaugural season

The USL Super League formally announced the first eight markets that will take part in the inaugural season set to begin in August 2024. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
1.6 - Positioning

How the Bandits became a local staple with ‘world-class entertainment at a minor league price’

Western New York is a hotbed for lacrosse, and the Buffalo Bandits can take credit for having a hand in that. Click here to read the story at buffalonews.com. Discussion Questions:

By Chris Lindauer, 2 years05/13/2023 ago
2.1 - Sports & Entertainment Industry

NWSL commissioner reveals plans to expand to 16 teams by 2026

Expansion plans for the National Women’s Soccer League won’t stop when the league adds two teams next season. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years05/13/2023 ago
2.1 - Sports & Entertainment Industry

How the Milwaukee Bucks built a thriving global brand

Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. Click here to read the story at fastcompany.com. Read more…

By Chris Lindauer, 2 years04/22/2023 ago

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