Competitive Edge - Sports & Entertainment Marketing News

Saints given permission to become the first NFL team to market their brand in France


The New Orleans Saints are the first and only club in the National Football League to be granted international marketing rights in France, the team announced on Twitter early Tuesday.

Click here to read the story at

Discussion Questions:

  1. What is a product?
  2. What is the difference between an international product and a domestic product?
  3. Which best describes the NFL?
  4. What is the difference between the marketing of sports and marketing through sports?
  5. Which best describes the Saints franchise gaining international marketing rights in France?
  6. Why would the Saints be interested in marketing the team in France?
  7. Why would the NFL want to promote the league globally?
  8. Why do you think they are restricting which teams can market themselves in different international markets?
  9. According to this story, the deal grants the Saints access to marketing, fan engagement and “commercialization activations” in France. What does that mean?
  10. How might the Saints benefit from the deal?
  11. According to information from this story, what other teams have international marketing rights?
  12. In which countries will those teams be marketing their brands?
  13. How do you think the NFL determined which countries to prioritize as part of its international marketing push?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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