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2.5 – Event Management & Marketing

10.1 - Fan Experience

A first look inside the Super Bowl Experience in Tampa

The NFL built it. Friday, they will come. Football fans by the thousands, looking for a touch of the Big Game magic that Super Bowl 55 at Raymond James Stadium is rubbing off on the rest of the city. Click here to read the story at tampabay.com. Discussion Questions: What Read more…

By Chris Lindauer, 4 years01/31/2021 ago
10.1 - Fan Experience

O’Neal hosting SHAQ Bowl on Super Bowl Sunday

Fans looking for pregame entertainment before the Super Bowl will have another option this year. Shaquille O’Neal will be holding the virtual SHAQ Bowl on Feb. 7. It’s one of the few events taking place in Tampa, Florida, since many parties that traditionally take place during Super Bowl week have Read more…

By Chris Lindauer, 4 years01/31/2021 ago
10.1 - Fan Experience

What To Expect At Arenas As Fans Return To Sports And Concerts In 2021

The first puck drops on the National Hockey League’s 2021 season this week, and with it will come a trickle of fans for the first time in almost a year. Three arenas will have limited patrons in attendance, a lifeline for teams that rely on ticket sales far more than Read more…

By Chris Lindauer, 4 years01/15/2021 ago
11.3 - Social Issues in SEM

How on Earth Are They Going to Pull Off the Olympics?

If there’s one thing we know about sports in 2021, it’s that there will be sports in 2021. (Well, more sports than we’ve already had in the past week. Go, Bills!) 2020 made sure of that. If the NFL and college football — in which 22 competitors breathe heavily into Read more…

By Chris Lindauer, 4 years01/10/2021 ago
2.5 - Event Management & Marketing

Super Bowl Advertisers Gravitate to Humor in a Hard Time

Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year. The laundry list of issues has forced many brands to think hard about what tone to strike Read more…

By Chris Lindauer, 4 years01/01/2021 ago
11.1 - Functions of Communications

IOC President ‘Very Confident’ Tokyo Olympics Will Allow Spectators, Will Not Be Further Delayed For Covid-19

The rescheduled Tokyo Olympics are set to kick off with the Opening Ceremony on July 23, 2021, giving organizers some eight months to assess the safety of doing so as Covid-19, the disease caused by the novel coronavirus, continues to spread. Click here to read the story at forbes.com. Discussion Read more…

By Chris Lindauer, 4 years11/28/2020 ago
2.3 - The SEM Product

Topgolf Live Coming To Iconic Stadiums Nationwide

Ever dreamed of hitting golf balls onto the field at your favorite stadium? Beginning in January, college and professional sports stadiums across the country will be transformed into Topgolf Live experiences where fans can do just that. “We are thrilled to announce another year of the Topgolf Live Stadium Tour Read more…

By Chris Lindauer, 4 years11/28/2020 ago
2.5 - Event Management & Marketing

ESPN Among NFL Partners to Scale Back Super Bowl Plans in Tampa

ESPN executives have been told not to plan for travel or hospitality for the Super Bowl in February, according to multiple people familiar with the conversations, becoming the latest major NFL partner to scale back its presence at America’s biggest sporting event because of the COVID-19 pandemic. Click here to Read more…

By Chris Lindauer, 5 years11/07/2020 ago
11.4 - Cause Marketing

Professional Bull Riders to Stage Event on Aircraft Carrier

The Professional Bull Riders group is taking its rodeo where none have gone before: an aircraft carrier. PBR Air Force Reserve Cowboys for a Cause will take place aboard the USS Lexington in Corpus Christi, Tex., and air on CBS on Dec. 5. The event launches the PBR Cowboys for a Cause: Every Read more…

By Chris Lindauer, 5 years10/25/2020 ago
2.5 - Event Management & Marketing

No fans? An athletes bubble? How the 2021 Olympic Games might look

Japan’s Olympic Minister insists the rearranged Tokyo2020 Games must be held “at any cost”, while the International Olympic Committee says only that it is committed to delivering a safe event.  But with less than a year before the July 23-Aug. 8 Games are due to start, the hugest of question Read more…

By Chris Lindauer, 5 years09/26/2020 ago

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