Competitive Edge - Sports & Entertainment Marketing News

Professional Bull Riders to Stage Event on Aircraft Carrier


The Professional Bull Riders group is taking its rodeo where none have gone before: an aircraft carrier.

PBR Air Force Reserve Cowboys for a Cause will take place aboard the USS Lexington in Corpus Christi, Tex., and air on CBS on Dec. 5. The event launches the PBR Cowboys for a Cause: Every Second Counts, a new initiative that will raise money for charitable organizations.

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Discussion Questions:

  1. What is event marketing?
  2. What is event management? Are event management and event marketing the same thing?
  3. Why do you think PBR marketers might be interested in staging an event on an aircraft carrier?
  4. What types of challenges do you think an event management professional might encounter trying to host an event on an aircraft carrier?
  5. What is cause marketing?
  6. Does this news story represent an example of cause marketing? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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