Competitive Edge - Sports & Entertainment Marketing News

No fans? An athletes bubble? How the 2021 Olympic Games might look


Japan’s Olympic Minister insists the rearranged Tokyo2020 Games must be held “at any cost”, while the International Olympic Committee says only that it is committed to delivering a safe event. 

But with less than a year before the July 23-Aug. 8 Games are due to start, the hugest of question marks remains over whether they can ever take place.

Click here to read the story from

Questions for Classroom Discussion

  1. What is economic impact?
  2. How has the pandemic impacted the sports industry?
  3. Why do you think it is so important to Japan that the Tokyo Games take place in 2021 without any further postponements?
  4. What do you think must happen for the Tokyo Games to take place as scheduled in 2021 from an event management standpoint?
  5. How might limiting the number of fans in attendance impact the Games both from a safety perspective and from a financial perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors