Competitive Edge - Sports & Entertainment Marketing News

O’Neal hosting SHAQ Bowl on Super Bowl Sunday


Fans looking for pregame entertainment before the Super Bowl will have another option this year.

Shaquille O’Neal will be holding the virtual SHAQ Bowl on Feb. 7. It’s one of the few events taking place in Tampa, Florida, since many parties that traditionally take place during Super Bowl week have been canceled this year due to the coronavirus pandemic.

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Discussion Questions:

  1. Based on information from this story, describe the SHAQ Bowl.
  2. How might hosting the event virtually change the way fans participate and engage in the event?
  3. What is a brand?
  4. What is brand extension?
  5. Is Shaq a brand?
  6. Why do you think Shaq hosts an annual Super Bowl event?
  7. What is digital marketing?
  8. How might this news story provide an example of digital marketing?
  9. Will you tune in to watch the SHAQ Bowl? If so, how will you watch? TV? Mobile device? Which platform?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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