Competitive Edge - Sports & Entertainment Marketing News

What To Expect At Arenas As Fans Return To Sports And Concerts In 2021


The first puck drops on the National Hockey League’s 2021 season this week, and with it will come a trickle of fans for the first time in almost a year. Three arenas will have limited patrons in attendance, a lifeline for teams that rely on ticket sales far more than in more TV-friendly sports like football and basketball.

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Discussion Questions:

  1. What is fan experience?
  2. When do you think the fan experience begins?
  3. How can venues like arenas, ballparks and stadiums manage the fan experience?
  4. Why is managing the fan experience important?
  5. How do you think the pandemic will influence the fan experience moving forward?
  6. According to information from this news story, how might the fan experience be different when fans are allowed back into venues?
  7. How do you think technology and digital platforms might impact the fan experience?
  8. Do you think these changes will just be in the short term? Or do you think the fan experience will be changed forever by the pandemic? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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