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3.1 – Revenue

2.6 - Advertising

NFL TV ratings roar back to a ‘golden zone’ thanks to Cowboys, parity and year-round drama

In 2017, I sat with Dallas Cowboys owner Jerry Jones in training camp and we talked about the state of the league. We chewed on his upcoming Hall of Fame speech, batted around the idea of the NFL attempting to get a marketing foothold in China, and finished up chatting a bit Read more…

By Chris Lindauer, 3 years01/17/2022 ago
11.1 - Publicity

As lockout drags on, poll indicates MLB could be charting path to irrelevance

It’s been said that apathy is worse than anger. If that’s true, MLB could be in trouble. We’re more than a month into the MLB lockout, with negotiations basically non-existent, spring training reporting dates creeping closer, and lots of sports fans greeting it all with a full-throated … meh. Click Read more…

By Chris Lindauer, 4 years01/09/2022 ago
3.1 - Revenue

ESPN Has $400 Million in College Football Playoff Ads at Risk From Covid

The spike in Covid-19 cases imperils as much as $400 million in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games may be canceled, Bloomberg Intelligence estimated in a note Tuesday. Click here to read the story at bloomberg.com. Discussion Questions: What are broadcast rights? Read more…

By Chris Lindauer, 4 years01/02/2022 ago
3.1 - Revenue

NHL Projects Record Revenue Over $5 Billion This Season

The National Hockey League is anticipating revenue to top $5 billion this season, eclipsing the league’s pre-pandemic levels. The NHL was on pace for roughly $5 billion in revenue during 2019-20 before the COVID-19 pandemic disrupted the back half of the season. The league anticipates 2021-22 revenue to top $5 Read more…

By Chris Lindauer, 4 years12/12/2021 ago
10.1 - Fan Experience

Firm offers free land if Oakland A’s relocate to Summerlin

If the Oakland Athletics choose to relocate to the Las Vegas Valley, one familiar partner is ready to make an offer that could be hard to resist: free land. The Howard Hughes Corp. — which owns the A’s Triple-A affiliate, the Las Vegas Aviators, and their home, Las Vegas Ballpark Read more…

By Chris Lindauer, 4 years11/27/2021 ago
2.1 - Sports & Entertainment Industry

NBA projects $10 billion in revenue as audiences return after Covid, but TV viewership is a big question

Adam Silver was all smiles as he entered a New York City hotel last Tuesday to give a room filled with sports executives an update on the National Basketball Association. Click here to read the story at CNBC.com. Discussion Questions: What is revenue? Why is revenue important to the NBA Read more…

By Chris Lindauer, 4 years10/31/2021 ago
10.1 - Fan Experience

The Convergence Of Technology And… Sports? Getting Fans From The Sofa To The Stadium

It’s been 19 months since the World Health Organization declared a pandemic in March 2020. Still, we are caught in its grip — from burdening global healthcare systems, financial and educational institutions to problems with personal finances, jobs, housing and general well-being. Click here to read the story at forbes.com. Read more…

By Chris Lindauer, 4 years10/24/2021 ago
3.1 - Revenue

In the world of TV ratings, the NFL remains in a league of its own

Whenever readers ask how a game from another sport — even much-anticipated events such as a Red Sox postseason game or a Celtics or Bruins season opener, for recent examples — fared against a Patriots broadcast in the Nielsen ratings, I try to offer one particular reminder: NFL games are Read more…

By Chris Lindauer, 4 years10/24/2021 ago
11.1 - Functions of Communications

Fashion show: NBA site teases each game’s unis

As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered Read more…

By Chris Lindauer, 4 years10/16/2021 ago
11.1 - Publicity

Rays president claims full-season baseball ‘next to impossible’ in Tampa area; pushes Montreal plan again

As the Tampa Bay Rays, the best team in the American League during the regular season, continue their playoff push, the team’s highly placed executives can’t resist detracting from it with continued talk of partial relocation. Click here to read the story at cbssports.com. Discussion Questions: Why do you think Read more…

By Chris Lindauer, 4 years10/16/2021 ago

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