2.6 - Advertising
Amazon Prime Video To Begin Running Ads in January
Amazon Prime Video users will notice a new addition to the streaming service in the new year: advertisements. Click here to read the story at people.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
We watched — and shopped — Amazon’s first Black Friday NFL broadcast
I just experienced something completely new as a sports fan on Friday. No, I didn’t get to see the Seattle Mariners win a World Series. No, I didn’t make a hole-in-one on the golf course. Click here to read the story at geekwire.com. Discussion Questions:
2.6 - Advertising
Sports programming still dominates TV, and Netflix is leaning more into it
Whether it’s streaming or traditional TV, sports keep audiences coming back to their screens — and Netflix is working on getting more into the game. Click here to read the story at cnbc.com. Discussion Questions:
11.1 - Functions of Communications
Adidas puts fresh foot forward with global campaign honoring Trefoil icon
Adidas Originals rolled out a new global brand platform, “We Gave the World an Original. You Gave Us a Thousand Back,” that pays homage to the Trefoil iconography that’s been used in its marketing and products for over 50 years, according to a press release. Click here to read the Read more…
11.1 - Functions of Communications
World Surfing League promotes finals with Candy Crush tournament
Popular match-three mobile game Candy Crush Soda Saga has teamed with the World Surf League (WSL) for a limited-time in-game tournament, the “Soda Surf Cup,” per a press release. The effort is timed around the Rip Curl WSL Finals competitive surfing event. Click here to read the story at marketingdive.com. Discussion Read more…
10.1 - Fan Experience
Inter Miami begins construction on Messi and co.’s new $1billion home
Inter Miami began construction on its new stadium, the club announced Monday, unveiling new photos of the $1 billion complex. Click here to read the story at dailymail.co.uk. Discussion Questions:
3.1 - Broadcast Rights & Ratings
Price of college football realignment: Losing seasons, stiffer competition
The grass and cash may look greener elsewhere, but the tradeoff for college conference realignment is often more losing. Few teams have sustained success in new leagues in the past 20 years. Click here to read the story at usatoday.com. Discussion Questions:
2.2 - What is SEM
‘Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off. Click here to read the story at entrepreneur.com. Discussion Questions:
1.4 - Target Markets
Under project ‘Flagship,’ ESPN preparing to move toward streaming service, per report
ESPN is reportedly preparing to dramatically change how fans consume live sports. Click here to read the story at usatoday.com. Discussion Questions:
2.4 - Reaching Consumers
Brands turn to gamification to reach hockey fans during the NHL playoffs
Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they’re taking a gamification approach to their ads to do so. Click here to read the story at digiday.com. Discussion Questions: