Competitive Edge - Sports & Entertainment Marketing News

Amazon Prime Video To Begin Running Ads in January


Amazon Prime Video users will notice a new addition to the streaming service in the new year: advertisements.

Click here to read the story at

Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to a business?
  3. How has Amazon traditionally generated revenue through its Prime Video service?
  4. What is advertising?
  5. Why do businesses and brands advertise?
  6. Why might they want to advertise on Amazon Prime?
  7. Amazon has said they plan to have “have meaningfully fewer ads than linear TV and other streaming TV providers.” Why do you think they are taking this approach?
  8. How do you think Amazon customers will react to the news that they will soon see advertisements while watching content on Prime?
  9. According to this story, do customers have an option to go ad-free? If so, how?
  10. Why do you think Amazon chose to start running ads on its Prime streaming service?
  11. Why do you think advertising has become such a popular trend in the streaming industry?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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