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4.1 – Digital Marketing

10.1 - Fan Experience

The NHL and Its Technology Are on Thick Ice as the League Bolsters the Fan Experience by Going Customized, Mobile and Metaverse

An iPhone rested on a tripod in front of Suite 225, pointed toward the ice where one could tap any of the Devils or Sabres skating in the Prudential Center last Thursday night and see just how fast they were moving. Shot speeds, time on ice and heat maps were easily accessible, Read more…

By Chris Lindauer, 3 years05/01/2022 ago
2.4 - Reaching Consumers

NBA and Google gamify playoffs with virtual app experience

The NBA and Google Pixel on April 18 announced a virtual space in the NBA App with activities tied to real playoff games, according to details emailed to Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is fan engagement? What is gamification? Why do you think so Read more…

By Chris Lindauer, 3 years04/24/2022 ago
11.1 - Publicity

UCF football players to sport custom QR codes on jerseys during 2022 spring game

It’s not a football position but a code, and UCF football players will display them on the back of their jerseys during the 2022 spring game. Click here to read the story clickorlando.com. Discussion Questions: What is digital marketing? Why is it important for a collegiate athletic program to adopt Read more…

By Chris Lindauer, 3 years04/16/2022 ago
2.5 - Event Management & Marketing

Grammys 2022: NFTs ‘part of music ecosystem,’ OneOf co-founder says

The 64th Annual Grammy Awards, originally scheduled for January 31 but postponed amid the Omicron surge, is finally set to take place this Sunday in Las Vegas. Click here to read the story at finance.yahoo.com. Discussion Questions: Why were the Grammys postponed? How might that postponement impact the Grammys? Why Read more…

By Chris Lindauer, 3 years04/02/2022 ago
11.1 - Publicity

Can TikTok Help Save the Oscars?

Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently. Click here to read the story at vanityfair.com. Discussion Questions: Why do you think this news story is Read more…

By Chris Lindauer, 3 years03/27/2022 ago
4.1 - Digital Marketing

Wendy’s rolls out March Madness menu, special app offer and ads starring Reggie Miller

March Madness is just around the corner – and as the sporting event’s official breakfast and hamburger, Wendy’s has a flurry of new promotional offerings supported by ads with NBA legend Reggie Miller. The new campaign features the brand’s trademark humor, and is also aimed at boosting engagement with the Read more…

By Chris Lindauer, 3 years03/05/2022 ago
4.1 - Digital Marketing

NHL and TikTok sign deal for tailgate parties and exclusive content 

The National Hockey League (NHL) has announced a new partnership with social media giant TikTok. The deal will aim to deliver a range of new fan experiences and activations across the short-form video platform, with the National Hockey League Players’ Association (NHLPA) also signed up to help deliver player-driven TikTok Read more…

By Chris Lindauer, 3 years03/05/2022 ago
11.4 - Cause Marketing

Kia’s Super Bowl LVI star has been turned Into an NFT for charity

After making its debut in Kia’s 2022 Super Bowl advertisement, Robo Dog is on the move, all in the name of charity. Kia America announced this week its first NFT series, which is based on the robot puppy. Click here to read the story at newsweek.com. Discussion Questions: What is digital marketing? Read more…

By Chris Lindauer, 3 years02/20/2022 ago
3.4 - Economic Impact

NBA Places QR Codes Throughout Cleveland for Fans to Buy Past and Present All-Star Court NFTs

The NBA has unveiled the design for its 2022 All-Star game court in Cleveland and will debut a series of NFTs to commemorate the city and the state of Ohio’s history in the NBA. Fans can scan QR codes found at various locations across downtown Cleveland to register and gain Read more…

By Chris Lindauer, 3 years02/20/2022 ago
2.4 - Reaching Consumers

New Balance plans to make digital sneakers for the metaverse

New trademark filings indicate New Balance is stepping into the metaverse. As of January 13, the sportswear company plans to use its branding for various virtual products including apparel, footwear, and sports equipment, according to trademark attorney Josh Gerben. As the world of NFTs and digital fashion grows more popular Read more…

By Chris Lindauer, 3 years02/05/2022 ago

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