Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. Click here to read the story at adweek.com. Discussion Questions:
Suicide Squad: Kill the Justice League is out in just a few more weeks, but yesterday created a stir where a bunch of journalists and influencers released their impressions of a few hours of gameplay. Click here to read the story at forbes.com. Discussion Questions:
Bounty Paper Towels, a Procter & Gamble brand, is preparing for the NFL playoffs and the Super Bowl with social content featuring football dynamic duos connecting over a plate of wings and illustrating how the household product can clean up the mess from the popular game day food. Click here Read more…
Who knew eating your mascot on live TV could help drive sales. That’s precisely the gamble the marketing team behind Pop-Tarts took during a college football bowl game Thursday. Click here to read the story at fastcompany.com. Discussion Questions:
As football season heats up with championship games just around the corner, football fans may need an extra boost of encouragement (as well as fiber and plant-based protein) to cheer their team on to victory at their next tailgate. Click here to read the story at prnewswire.com. Discussion Questions:
Cheez-It is hoping that college football fans’ fervor for their favorite teams will translate to its cheese-coated crackers with the colorful on-field experiences at the Citrus Bowl on Jan. 1. Click here to read the story at marketingdive.com. Discussion Questions:
The marketing for Disney and 20th Studios’ “Kingdom of the Planet of the Apes” got off to a strong start with 75 million views in 24 hours across platforms such as YouTube, Facebook, X/Twitter and more, Variety has learned. Click here to read the story at variety.com. Discussion Questions:
Like just about everyone else in Milwaukee, the denizens of the Milwaukee Bucks’ business offices were undeniably excited when news broke that the Bucks had acquired seven-time National Basketball Association All-Star Damian Lillard on a late September afternoon. Click here to read the story at forbes.com. Discussion Questions:
The NBA hopes to get fans to spend longer periods of time with their favorite sport by using its mobile app to fill in the gaps between game watching. Click here to read the story at variety.com. Discussion Questions:
Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market. Click Read more…