Competitive Edge - Sports & Entertainment Marketing News

Grammys 2022: NFTs ‘part of music ecosystem,’ OneOf co-founder says


The 64th Annual Grammy Awards, originally scheduled for January 31 but postponed amid the Omicron surge, is finally set to take place this Sunday in Las Vegas.

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Discussion Questions:

  1. Why were the Grammys postponed?
  2. How might that postponement impact the Grammys?
  3. Why do you think they chose to host the event in Las Vegas?
  4. How might the Las Vegas economy benefit from the Grammys taking place in the city?
  5. What is a NFT?
  6. Why do you think NFTs have become such a popular trend in the sports and entertainment industry?
  7. In your opinion, are NFTs a “fad” or are they here to stay? Why might that be important distinction to a sports and entertainment marketing professional?
  8. Based on information from this story, describe how the Grammys will use NFTs as part of their marketing strategy.
  9. Why do you think a portion of the proceeds from the sale of the NFTs will given to the Recording Academy’s scholarship fund?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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