Competitive Edge - Sports & Entertainment Marketing News

Can TikTok Help Save the Oscars?


Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently.

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Discussion Questions:

  1. Why do you think this news story is suggesting the Oscars needs saving?
  2. How might TikTok provide the Oscars with a valuable marketing tool?
  3. How do movies benefit right now from TikTok?
  4. Have you ever watched a TikTok video related to an upcoming or new film release? If so, what was it?
  5. Based on information from this story, do you think organizers of the Oscars have much interest in TikTok? Why or why not?
  6. What challenges might they have in building an audience on TikTok?
  7. After what you learned in this news story, do you think TikTok can save the Oscars? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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