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5.1 – Competition

11.3 - Social Issues in SEM

LSU All-American Angel Reese signs endorsement deal with Reebok

LSU All-American Angel Reese has a new endorsement deal with a major shoe and athletic apparel company. Click here to read the story at apnews.com. Discussion Questions:

By Chris Lindauer, 2 years10/20/2023 ago
5.1 - Competition

NBA Icons Unite at Reebok: Brand Names Shaquille O’Neal President of Basketball, Allen Iverson as Vice President

NBA icon Shaquille O’Neal was instrumental in the Authentic Brands Group acquisition of Reebok in August 2021. Now, the basketball legend has been tapped to lead the athletic brand’s reemergence in the sport he knows best. Click here to read the story at footwearnews.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
2.1 - Sports & Entertainment Industry

League One Volleyball Raises $35 Million to Serve Growing Fanbase

Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league. Click here to read the story at sportico.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago
1.6 - Positioning

All day hydration’: Gatorade expands sports drink brand with new Gatorade Water

Gatorade is already a major player working to quench thirst for athletes and exercisers. Now, the well-known brand is aiming to keep you hydrated all day long. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years09/16/2023 ago
1.5 - Market Segmentation

Skechers signs Harry Kane, plans soccer debut

Skechers is launching its first soccer cleats in the United Kingdom and Europe in September, the footwear company announced last week. The shoe is called the SKX_01, according to a press release. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
2.2 - Fandom

The Most Popular Sneaker Brands in the World, Ranked

When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations. Click here to read the story at Read more…

By Chris Lindauer, 2 years08/27/2023 ago
2.1 - Sports & Entertainment Industry

USL Super League confirms eight markets for inaugural season

The USL Super League formally announced the first eight markets that will take part in the inaugural season set to begin in August 2024. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
1.6 - Positioning

How the Bandits became a local staple with ‘world-class entertainment at a minor league price’

Western New York is a hotbed for lacrosse, and the Buffalo Bandits can take credit for having a hand in that. Click here to read the story at buffalonews.com. Discussion Questions:

By Chris Lindauer, 2 years05/13/2023 ago
5.1 - Competition

Warner Bros Discovery Confirms Rebrand Of HBO Max To Max; Launch Date Set 

Warner Bros Discovery has confirmed its long-expected plan to jettison the “HBO” from HBO Max, announcing that its rebranded streaming service will be called Max. Click here to read the story at deadline.com. Discussion Questions:

By Chris Lindauer, 2 years04/22/2023 ago
2.1 - Sports & Entertainment Industry

Apple’s plan to spend $1 billion per year on movies means more theatrical releases

CODA aside, Apple TV Plus has yet to really become synonymous with hit movies the way the company clearly wants it to.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/01/2023 ago

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