Competitive Edge - Sports & Entertainment Marketing News

Apple’s plan to spend $1 billion per year on movies means more theatrical releases


CODA aside, Apple TV Plus has yet to really become synonymous with hit movies the way the company clearly wants it to. 

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Discussion Questions:

  1. What is Apple TV Plus?
  2. What is competition?
  3. What is the difference between direct and indirect competition?
  4. Who might represent direct competition to Apple TV Plus?
  5. Who might represent indirect competition?
  6. Why do you think Apple is investing $1 billion on movies?
  7. Why does that mean more theatrical releases?
  8. Other than Apple, who else might benefit from more theatrical releases from Apple Studios and Apple TV Plus?
  9. What is a product?
  10. Is Apple TV Plus a product or a service?
  11. Why is the quality of a product or service important to a business like Apple?
  12. How might investing more on movies help to improve the quality of Apple TV Plus?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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