Competitive Edge - Sports & Entertainment Marketing News

League One Volleyball Raises $35 Million to Serve Growing Fanbase


Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league.

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Discussion Questions:

  1. How might the growth of professional volleyball illustrate an example of sports industry growth?
  2. Why do you think the popularity of volleyball is on the rise?
  3. What factors might be contributing to its growth?
  4. What is a marketing plan?
  5. Is it the same thing as a business plan?
  6. What do you think a new sports league needs to think about as they develop a business and marketing plan to help launch the league?
  7. What is a situation analysis?
  8. What is League One Volleyball?
  9. Based on what you learned about the league from this news story, develop a SWOT for League One Volleyball.
  10. Who are some examples of athletes and celebrities investing in League One Volleyball?
  11. Why do you think they might be investing?
  12. When will the LOVB league launch, according to this news story?
  13. Where will the LOVB teams be located when the league launches?
  14. How do you think they determined those locations?
  15. Why are locations important to the success of a pro sports league?
  16. Who might represent direct competition for the new league?
  17. How might represent indirect competition?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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