Competitive Edge
Category: Lesson 5.1 – Competition

The Real Super Bowl Winner: DraftKings

Sportsbook giant DraftKings (NASDAQ: DKNG) was up 18% in early trading on Friday following strong earnings results, logging huge wins on revenue, repeat customers, and cost-cutting. Click here to read the story at nasdaq.com. Discussion Questions:

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The LIV Golf-CW TV deal is official. Here are 9 things we know

Last January, legendary Fox Sports producer and LIV Golf broadcast consultant David Hill offered a bold promise. It was six months before LIV Golf would burst onto the scene in pro golf. The startup he’d joined — headed by his longtime friend Greg Norman — had only recently been given a name.

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Extra ABC games lift NBA Christmas viewership

The decision to simulcast all five NBA Christmas Day games on ABC paid off in the ratings. Despite facing the first ever Christmas NFL tripleheader, the NBA’s five-game Christmas Day slate averaged 4.27 million viewers across ABC and ESPN, per Nielsen fast-nationals — up 5% from last year (4.08M), if

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Cinema Stocks Surge Amid Report Amazon Plans $1B Theatrical Push

Cinemas stocks got a boost Wednesday after a report that online retailer Amazon plans to spend $1 billion a year on theatrical film releases. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this story demonstrate the concept

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Behind Netflix and Disney+’s Dash for Streaming Ad Cash

Just over three years ago, Netflix unequivocally shot down the idea that it would ever roll out an ad-supported streaming service. Click here to read the story at variety.com. Discussion Questions: What is an “ad-supported” streaming service? What is advertising? What is revenue? Why is revenue important to streaming companies? How will

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