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5.1 – Competition

11.3 - Social Issues in SEM

The Real Super Bowl Winner: DraftKings

Sportsbook giant DraftKings (NASDAQ: DKNG) was up 18% in early trading on Friday following strong earnings results, logging huge wins on revenue, repeat customers, and cost-cutting. Click here to read the story at nasdaq.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
2.3 - The SEM Product

How EA plans to compete with Fortnite and Roblox in the metaverse

Electronic Arts’ Q3 2023 earnings call on Tuesday was a mixed bag for the gaming giant — but “The Sims” was a bright point. As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular simulation game as its way to secure a piece of the metaversal pie. Read more…

By Chris Lindauer, 2 years02/05/2023 ago
11.1 - Functions of Communications

The LIV Golf-CW TV deal is official. Here are 9 things we know

Last January, legendary Fox Sports producer and LIV Golf broadcast consultant David Hill offered a bold promise. It was six months before LIV Golf would burst onto the scene in pro golf. The startup he’d joined — headed by his longtime friend Greg Norman — had only recently been given a name. Read more…

By Chris Lindauer, 2 years01/22/2023 ago
2.1 - Sports & Entertainment Industry

Extra ABC games lift NBA Christmas viewership

The decision to simulcast all five NBA Christmas Day games on ABC paid off in the ratings. Despite facing the first ever Christmas NFL tripleheader, the NBA’s five-game Christmas Day slate averaged 4.27 million viewers across ABC and ESPN, per Nielsen fast-nationals — up 5% from last year (4.08M), if Read more…

By Chris Lindauer, 2 years12/29/2022 ago
3.4 - Economic Impact

The FTC is suing Microsoft to block its Activision Blizzard purchase

The FTC has filed a legal challenge to try and block Microsoft’s plan to buy Activision Blizzard for $68.7 billion, according to a press release from the regulator. Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years12/10/2022 ago
2.6 - Advertising

Netflix Is ‘Not Anti-Sports, We’re Just Pro-Profit,’ Ted Sarandos Says

Netflix’s Ted Sarandos again addressed the question of whether the streamer is interested in live sports — and he once again waved it off as not in the cards, at least anytime soon. Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 2 years12/10/2022 ago
1.2 - Functions of Marketing

Cinema Stocks Surge Amid Report Amazon Plans $1B Theatrical Push

Cinemas stocks got a boost Wednesday after a report that online retailer Amazon plans to spend $1 billion a year on theatrical film releases. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this story demonstrate the concept Read more…

By Chris Lindauer, 2 years11/27/2022 ago
11.1 - Publicity

U.S. Grand Prix could hit half-a-million fans attendance next year, says COTA boss

The Circuit of The Americas welcomed a three-day crowd of 440,000 for the United States Grand Prix, making it a new race weekend record for F1. Click here to read the story at motorsport.com. Discussion Questions: What is Formula1? What is the U.S. Grand Prix? What is fandom? How would Read more…

By Chris Lindauer, 3 years10/29/2022 ago
2.2 - Fandom

DC at a Turning Point: James Gunn Pitches Secret Movie, Dwayne Johnson Flexes His Superman Power

With the release of Dwayne Johnson’s Black Adam this Friday, and DC Films head Walter Hamada quietly ending his tenure in the coming days, DC is charting into truly unknown territory. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is a brand? Is DC a brand? How would you compare DC to Marvel Read more…

By Chris Lindauer, 3 years10/21/2022 ago
1.4 - Target Markets

Behind Netflix and Disney+’s Dash for Streaming Ad Cash

Just over three years ago, Netflix unequivocally shot down the idea that it would ever roll out an ad-supported streaming service. Click here to read the story at variety.com. Discussion Questions: What is an “ad-supported” streaming service? What is advertising? What is revenue? Why is revenue important to streaming companies? How will Read more…

By Chris Lindauer, 3 years10/21/2022 ago

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