Competitive Edge - Sports & Entertainment Marketing News

Behind Netflix and Disney+’s Dash for Streaming Ad Cash


Just over three years ago, Netflix unequivocally shot down the idea that it would ever roll out an ad-supported streaming service.

Click here to read the story at

Discussion Questions:

  1. What is an “ad-supported” streaming service?
  2. What is advertising?
  3. What is revenue?
  4. Why is revenue important to streaming companies?
  5. How will advertising help Netflix and Disney+ to generate more revenue?
  6. Why do you think Netflix and Disney+ were initially reluctant to consider allowing advertisements on their platforms?
  7. How do you think consumers will respond to the ad-supported streaming services?
  8. Netflix has been losing subscribers. Do you think this will help the company to gain them back? Why or why not?
  9. Based on information from this story, how lucrative might ad sales be for streaming companies?
  10. What types of companies might want to advertise on Netflix?
  11. Do you think the same companies that advertise on Netflix would advertise on Disney+? Why or why not?
  12. Do you think the same ads will be play for all shows or will different shows feature different advertisements? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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