Competitive Edge - Sports & Entertainment Marketing News

How EA plans to compete with Fortnite and Roblox in the metaverse


Electronic Arts’ Q3 2023 earnings call on Tuesday was a mixed bag for the gaming giant — but “The Sims” was a bright point. As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular simulation game as its way to secure a piece of the metaversal pie.

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Discussion Questions:

  1. What is competition?
  2. What is the difference between direct and indirect competition?
  3. Who is EA?
  4. How would you describe the type of competition between EA, Fortnite, and Roblox?
  5. What is the metaverse?
  6. What are industry trends?
  7. Why do you think so many brands are interested in marketing and advertising in the metaverse?
  8. How might that trend influence EA’s marketing strategy in the future?
  9. What is a situation analysis?
  10. If you were to create a SWOT analysis for EA, what might that look like?
  11. According to this story, how does EA view ‘The Sims’ as it relates to the future of the company?
  12. Which EA titles might be “ripe for conversion into metaverse platforms” according to this story? Why?
  13. What is UGC?
  14. What is a franchise? Is the ‘Sims’ a franchise?
  15. What is a creator economy?
  16. Why is UGC important to the ‘Sims’ franchise?
  17. Why might Fortnite and Roblox be platforms that are driven by creator economies?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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