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6.4 – Merchandising

11.1 - Publicity

New Spartanburg Coastal Plain League baseball team gets a food-themed name

Baseball fans, get ready to cheer on the Spartanburgers. No, not the Spartanburg Spartanburgers. Just the one name: The Spartanburgers. Click here to read the story at goupstate.com. Discussion Questions: What is branding? What is brand loyalty? What is fan engagement? What is publicity? How might hosting a “name the Read more…

By Chris Lindauer, 4 years02/21/2021 ago
11.3 - Social Issues in SEM

How on Earth Are They Going to Pull Off the Olympics?

If there’s one thing we know about sports in 2021, it’s that there will be sports in 2021. (Well, more sports than we’ve already had in the past week. Go, Bills!) 2020 made sure of that. If the NFL and college football — in which 22 competitors breathe heavily into Read more…

By Chris Lindauer, 4 years01/10/2021 ago
6.1 - Branding

Otters Unveil 25th Anniversary Logo & Jersey, Set to Open New Team Store

The Erie Otters on Wednesday unveiled a new logo for the team’s 25th anniversary season as well as a commemorative third jersey. “We are very excited to present a logo that makes us proud of our most cherished organizational accomplishments while tying in our home state recognition and, most importantly, Read more…

By Chris Lindauer, 4 years12/06/2020 ago
2.2 - Fandom

‘The Mandalorian’ Reaps Bounty From Marketing Partners Prime For Home

With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply chain issues whereby those goods attached to a movie have been triggered to go sooner than expected, i.e., Warner Bros’ Wonder Woman 1984 Doritos Read more…

By Chris Lindauer, 4 years11/28/2020 ago
2.4 - Reaching Consumers

What happens to Masters merchandise when there are no fans? (CE)

The 2020 rendition of the Masters will mark many firsts, but the most stark reminder that we are truly witnessing a tournament unlike any other (besides the November date and fall foliage) is the absence of patrons, to use the club’s parlance for the estimated 40,000 spectators who roam the Read more…

By Chris Lindauer, 4 years11/20/2020 ago
10.1 - Fan Experience

Ducks Have Matured From ‘Mighty’ Marketing to NHL Success Story (CE)

Sports are a business and marketing is integral to the success of a team and for the longevity of the organization. When The Mighty Ducks movies hit theaters and the subsequent NHL franchise broke ground, one thing was certain, no one was sure. No one was sure what the Mighty Ducks NHL Read more…

By Chris Lindauer, 4 years11/20/2020 ago
2.4 - Reaching Consumers

What happens to Masters merchandise when there are no fans?

The 2020 rendition of the Masters will mark many firsts, but the most stark reminder that we are truly witnessing a tournament unlike any other (besides the November date and fall foliage) is the absence of patrons, to use the club’s parlance for the estimated 40,000 spectators who roam the Read more…

By Chris Lindauer, 5 years11/15/2020 ago
10.1 - Fan Experience

Ducks Have Matured From ‘Mighty’ Marketing to NHL Success Story

Sports are a business and marketing is integral to the success of a team and for the longevity of the organization. When The Mighty Ducks movies hit theaters and the subsequent NHL franchise broke ground, one thing was certain, no one was sure. No one was sure what the Mighty Ducks NHL Read more…

By Chris Lindauer, 5 years11/15/2020 ago
6.1 - Branding

Seahawks’ Russell Wilson files trademark for ‘Let Russ Cook’ slogan

Seahawks quarterback Russell Wilson has always been pretty diplomatic when asked about the “Let Russ Cook” slogan, which became a rallying cry of many fans last year to let him do more in the offense. But at least legally and financially, Wilson appears to be embracing it wholeheartedly, with records Read more…

By Chris Lindauer, 5 years11/07/2020 ago
2.2 - Fandom

With Star Wars series ‘The Mandalorian,’ Disney spawned a Baby Yoda marketing force

With the second season of “The Mandalorian” set to lift off Friday, there’s a new wave of toys featuring the Child, also nicknamed by fans as Baby Yoda. Viewers were introduced to the character, evidently a younger specimen of the same race as Jedi master Yoda, in the Star Wars-based Read more…

By Chris Lindauer, 5 years10/31/2020 ago

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