Competitive Edge - Sports & Entertainment Marketing News

Otters Unveil 25th Anniversary Logo & Jersey, Set to Open New Team Store


The Erie Otters on Wednesday unveiled a new logo for the team’s 25th anniversary season as well as a commemorative third jersey.

“We are very excited to present a logo that makes us proud of our most cherished organizational accomplishments while tying in our home state recognition and, most importantly, what Erie and our community have come to know in our team’s logo,” said general manager and vice president of operations Dave Brown.

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Discussion Questions:

  1. What is branding?
  2. Why do you think logos are an important component of a sports team’s branding strategy?
  3. What is promotion?
  4. Why do sports teams engage in promotional activities?
  5. What type of promotion might this news story best illustrate?
  6. What is merchandising?
  7. How might a new logo and promotion celebrating the team’s 25th anniversary help the Otters to sell more merchandise?
  8. Why do you think the team is opening a new store?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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