Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Tennis is trendy. Non-traditional tennis apparel brands have taken notice. To attract more consumers, companies that haven’t before sponsored tennis players—or crafted tennis apparel—have spent the last few years entering the tennis world. Click here to read the story at forbes.com. Discussion Questions:
If there’s one thing that many people have been able to agree on over the centuries, it’s that it’s fun to watch two people punch each other. Click here to read the story at marketingbrew.com. Discussion Questions:
One of the most hyped events on the 2023 sporting calendar, Formula One’s inaugural Las Vegas Grand Prix arrives this weekend, promising race cars roaring down the iconic Las Vegas Strip at 200 mph for the first time in the city’s history. Click here to read the story at cnn.com. Read more…
Warner Bros. Discovery Global Consumer Products is unveiling a new collection of merchandise to celebrate the release of Warner Bros. Pictures’ big-screen holiday film, “Wonka,” arriving in theaters and in IMAX internationally Dec. 6 and in North America Dec. 15. Click here to read the story at licenseglobal.com. Discussion Questions:
Amazon will be encouraging holiday shopping during Prime Video’s NFL telecast on Black Friday (November 24). Click here to read the story at yahoo.com. Discussion Questions:
Country music legend Dolly Parton dropped her first rock album today, featuring nine original songs, 21 covers, and collabs with Paul McCartney, Lizzo, Joan Jett, and others. Click here to read the story at thehustle.co. Discussion Questions:
Major League Baseball is getting a little closer to Salt Lake City. And there’s a chance it could get a lot closer as soon as 2025. Click here to read the story at deseret.com. Discussion Questions:
Dr Pepper® today revealed the 2023 limited-edition flavor of the beloved soft drink with the launch of Dr Pepper® Hot Take, available exclusively to Pepper Perks members beginning November 8th. Dr Pepper® Hot Take is a fiery turn on the original 23 flavors, harnessing the bold flavors of spicy peppers Read more…
There’s never been a bad time to own an NHL franchise, but it’s looking like a particularly profitable endeavor lately. Click here to read the story at yahoo.sports.com. Discussion Questions:
The marketing for Disney and 20th Studios’ “Kingdom of the Planet of the Apes” got off to a strong start with 75 million views in 24 hours across platforms such as YouTube, Facebook, X/Twitter and more, Variety has learned. Click here to read the story at variety.com. Discussion Questions: