Competitive Edge - Sports & Entertainment Marketing News

Warner Bros. Announces New ‘Wonka’ Merch


Warner Bros. Discovery Global Consumer Products is unveiling a new collection of merchandise to celebrate the release of Warner Bros. Pictures’ big-screen holiday film, “Wonka,” arriving in theaters and in IMAX internationally Dec. 6  and in North America Dec. 15.

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Discussion Questions:

  1. What is licensing?
  2. Why is licensing important to Warner Bros. Discovery?
  3. How do they make money from licensing?
  4. Is Warner Bros. Discovery a licensee or a licensor?
  5. What is a promotional tie-in as it relates to the film industry?
  6. Why would a business or brand be interested in a promotional tie-in with the “Wonka” holiday film?
  7. What is one example of a brand who has partnered with Warner Bros. for a Wonka-themed tie-in?
  8. How will that brand benefit from the partnership?
  9. How will the studio benefit from the partnership?
  10. Why are the holidays such a popular time for a studio to release films?
  11. Why is Warner Bros. releasing a ‘Wonka’ merchandise collection?
  12. What type of merchandise are they offering? What is an example?
  13. In your opinion, will ‘Wonka’ perform well at the box office? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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