Competitive Edge - Sports & Entertainment Marketing News

Amazon’s Black Friday NFL Game Plan Includes Special Deals, Product Drops


Amazon will be encouraging holiday shopping during Prime Video’s NFL telecast on Black Friday (November 24).

Click here to read the story at

Discussion Questions:

  1. What is promotion?
  2. How does Black Friday represent an example of promotion?
  3. Why is Black Friday important to the NFL?
  4. What are broadcast and streaming rights?
  5. Why would Amazon invest in the streaming rights to the NFL?
  6. Why do you think the NFL is introducing a Black Friday football game this year?
  7. What is advertising?
  8. Why do businesses and brands advertise?
  9. Why might they want to advertise during the broadcast or stream of a NFL game?
  10. What is unique about Amazon’s Black Friday broadcast, based on information from this news story?
  11. What is happening after the Black Friday broadcast?
  12. Why do you think Amazon is hosting that event after the football game?
  13. How might that benefit advertisers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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