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Competitive Edge

Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

3.2 - Entertainment Biz Fundamentals

The 10 Most Expensive Movies Ever Made

Hollywood has a history of idulging itself, and many of the most stunning films of all time are the result of incredible budgets. Click here to read the story at collider.com. Discussion Questions:

By Chris Lindauer, 1 year05/25/2024 ago
2.6 - Advertising

Disney, Fox and WBD Unveil Name of Sports-Streaming Venture: Venu Sports

The joint venture of Disney/ESPN, Fox Corp. and Warner Bros. Discovery to package together a sports streaming bundle has a name — Venu Sports. Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 1 year05/25/2024 ago
7.1 - Understanding Sales

Key PGA Tour sponsor airs frustration with state of men’s pro golf

There are a lot of stakeholders that the PGA Tour and commissioner Jay Monahan must keep happy. These days, doing so has felt a bit like a game of Whac-A-Mole. Take care of one thing and suddenly the next needs addressing. Click here to read the story at golf.com. Discussion Questions:

By Chris Lindauer, 1 year05/25/2024 ago
2.2 - Fandom

NASCAR needs to think bigger than a $1 million prize for the All-Star Race and in-season tournament

It’s time for NASCAR to create a better incentive for its special events. NASCAR announced Monday that it would have an in-season tournament for its drivers during the 2025 Cup Series season.  Click here to read the story at sports.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year05/19/2024 ago
11.1 - Functions of Communications

Freeze, Ice, Yeti among Utah names in fan survey

Ownership of the NHL’s team in Utah has given fans 20 choices to vote on for the franchise’s new name, according to a survey sent out Wednesday by Smith Entertainment Group. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 1 year05/12/2024 ago
2.4 - Reaching Consumers

A New Sports League Is Coming To ESPN In January 2025

When January 2025 rolls around there will be a new sport making its debut on ESPN. Click here to read the story at thespun.com. Discussion Questions:

By Chris Lindauer, 1 year05/12/2024 ago
11.3 - Social Issues in SEM

Universal Music Group artists to return to TikTok after new licensing pact

Universal Music Group and TikTok said on Thursday that they had reached a new licensing agreement to restore the label’s songs and artists to the social media platform and give musicians more protection from artificial intelligence. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 1 year05/12/2024 ago
2.2 - Fandom

Caitlin Clark’s WNBA Debut to Stream on Disney+

Live sports are coming to Disney+ sooner than you might think. Click here to read the story at hollywoodreporter.com. Discussion Questions:

By Chris Lindauer, 1 year05/12/2024 ago
2.5 - Event Management & Marketing

Sphere in Las Vegas will host 2024 NHL draft, to be first televised event at venue

The 2024 National Hockey League draft will be held in Las Vegas at Sphere in what will be the first televised event from the futuristic venue, the league announced on Tuesday. Click here to read the story at usatoday.com Discussion Questions:

By Chris Lindauer, 1 year05/12/2024 ago
11.1 - Publicity

Airbnb Goes Hollywood With Plans to Rent X-Men Mansion, ‘Up’ Home, ‘Purple Rain’ House and More

The mansion, sitting atop a hill in Westchester County, New York, could be mistaken for any number of homes in the area, save for one little, er, big, thing. Click here to read the story at hollywoodreporter.com. * TEACHER NOTE (BACKGROUND AND CONTEXT): Airbnb’s “icons” collection, featuring themed rental properties Read more…

By Chris Lindauer, 1 year05/05/2024 ago

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