Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Click here to read the story at reuters.com. Discussion Questions:
Would casting a buffalo with wings as the sassy spokescreature for Buffalo Wild Wings be too on the nose? Well, yes. But Anomaly did it anyway, through the miracle of CGI, in its first work for the venue tagged “Let’s Go Sports Bar.” Click here to read the story at
Swiss cruise line MSC Cruises made waves with a promotional video for the “future of cruising,” during which the company made the case for sustainable cruise ships. Click here to read the story at news.yahoo.com. Discussion Questions:
Ride-sharing platform Lyft will start displaying advertisements on its app, the company said in a blog post on Thursday as it looks to create a more stable source of revenue. Click here to read the story at reuters.com. Discussion Questions:
In celebration of National Avocado Day July 31, Chipotle is hosting its first promotion – “Get in the Pit” sweepstakes – on the fledgling social media channel, Threads. Click here to read the story at nrn.com. Discussion Questions:
Frozen pizza brand Red Baron has today dished out a cheesy promotion that pokes light fun at Netflix’s recent crackdown on password sharing. Click here to read the story at thedrum.com. Discussion Questions:
Tesla is set to “try a little advertising”, CEO Elon Musk has said, signalling a major shift from a brand that has previously eschewed ads. Click here to read the story at marketingweek.com. Discussion Questions:
It’s impossible not to recognize and the name rolls off the tongue — Oscar Mayer’s hotdog-styled vehicle has been eliciting some kind of reaction by viewers ever since the original model first hit the road in 1936. Click here to read the story at businessinsider.com. Discussion Questions:
More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders. Click here to read the story at axios.com. Discussion Questions:
Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles. Click here to read the story at entrepreneur.com. Discussion Questions: