Marketing Currents - Business and Marketing Current Events

Marketers reconsider BeReal as it launches its first global brand marketing campaign


Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign.

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Discussion Questions:

  1. What is social media marketing?
  2. Why do businesses and brands use social media for marketing purposes?
  3. Can you think of an example of a business or brand that you have seen on your social media feeds?
  4. Have you seen anything on BeReal, for those of you who use that platform?
  5. What are demographics?
  6. Why are demographics important to marketers?
  7. Do you think all social media platforms reach the same consumer demographic?
  8. What type of demographic might be represented by BeReal users?
  9. As it relates to social media marketing, what is the difference between daily active users and monthly active users?
  10. Why is that important to marketers?
  11. The article suggests that BeReal has started to see a decline in popularity with marketers. Why do you think that is?
  12. What is a global brand marketing campaign?
  13. Why is BeReal launching a global brand marketing campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.