Marketing Currents - Business and Marketing Current Events

McDonald’s jingle, 20 years later


Everyone knows the McDonald’s jingle. Even people who think they don’t.

On a 90-degree day at Brooklyn’s McCarren Park in early September, parkgoer Kash Livingston told us he wasn’t familiar with the jingle. But as soon as he heard “ba da ba ba ba,” he said, “I’m Lovin’ It.”

Click here to read the story at

Discussion Questions:

  1. What is advertising?
  2. What is branding?
  3. What is brand awareness?
  4. What is a jingle?
  5. Why would a business use a jingle in its advertising?
  6. How might a jingle help to drive brand awareness?
  7. Are you familiar with the McDonald’s jingle?
  8. Based on what you learned in this story, describe how the McDonald’s jingle came to be.
  9. What is another example of a jingle that McDonald’s has used in its past marketing campaigns?
  10. Do you think McDonald’s will ever change the “I’m Lovin’ It” jingle? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.