Marketing Currents - Business and Marketing Current Events

How advertising shaped the Thanksgiving meal

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I have always been intrigued by Thanksgiving—the traditions, the meal, the idea of a holiday that is simply about being thankful.

Click here to read the story at fastcompany.com.

Discussion Questions:

  1. What is advertising?
  2. Why do businesses and brands advertise?
  3. What are the different advertising channels that a business might use to promote their products and services?
  4. Can you think of an example of any advertising you have been exposed to relating to Thanksgiving?
  5. What product or service was being advertised?
  6. This news story suggests the history of Thanksgiving is rooted in marketing. What does that mean?
  7. What is a specific example of how Thanksgiving traditions being the product of marketing?
  8. What is positioning?
  9. Why is positioning important in marketing?
  10. How have some brands positioned themselves in a way that they have become synonymous with Thanksgiving?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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