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Branding

Branding

What do Lyft and Krispy Kreme have in common? This—and consumers hate it

We’ve long seen that certain companies like to innovate with the English language by misspelling brand names—arriving at names like Lyft and Tumblr.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Branding

Wingstop’s Ranch is So Good, Fans Want to Take a Bath in it (And Now They Can)

Fans claim that Wingstop’s ranch is so good, they’d bathe in it.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Branding

Pringles ‘March Mustache’ Packaging Spotlights NCAA Basketball Stars

Pringles mascot Mr. P has sported a burly and well-recognized world-class mustache for generations. Click here to read the story at packagingdigest.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Branding

McDonald’s Rebranding The Crispy Chicken Sandwich Name To The McCrispy

Bye-bye Crispy Chicken Sandwich. Hello McCrispy. McDonald’s is choosing to rebrand the name of the Crispy Chicken Sandwich to the more catchy McCrispy.  Click here to read the story at foodbeast.com. Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
Brand Loyalty

Hidden Valley and Van Leeuwen Release Ranch Ice Cream at Walmart 

Ranch enthusiasts have a whole new way to enjoy the creamy salad dressing. On Thursday, Hidden Valley unveiled a new collaboration with Brooklyn-based ice cream parlor Van Leeuwen: Hidden Valley Ranch ice cream. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
Advertising

Wendy’s ‘Where’s the Beef?’ is back (again). Experts wonder if the TikTok generation cares

Wendy’s announced earlier this week that it’s bringing back its iconic slogan: “Where’s the Beef?”  Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Branding

Why PepsiCo’s Gatorade is now a portfolio of brands with Muscle Milk, Propel, and more

For most of the past decade, PepsiCo’s ambition for Gatorade has been to go far beyond its sports drink origins. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Branding

Scent-a Fe: New Mexico could be first state with official aroma

The sweet smell of green chile roasting on an open flame permeates New Mexico every fall, wafting from roadside stands and grocery store parking lots and inducing mouth-watering visions of culinary wonders. Click here to read the story at theguardian.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Branding

Chipotle spinoff restaurant: Farmesa to serve customizable bowls with salmon, veggies and more

Chipotle Mexican Grill announced Wednesday it will open a new spinoff restaurant, Farmesa, a “fresh eatery concept” serving customizable bowls in California. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Branding

Adidas Says Yeezy Fallout Could Cost Hundreds of Millions in 2023 as Company Issues Dismal Outlook

Adidas said it expects headwinds from the loss of the Yeezy business to persist in 2023, after officially parting from the brand and its controversial founder Kanye “Ye” West in October. Click here to read the story at footwearnews.com. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago

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