Marketing Currents - Business and Marketing Current Events

Wingstop’s Ranch is So Good, Fans Want to Take a Bath in it (And Now They Can)


Fans claim that Wingstop’s ranch is so good, they’d bathe in it. 

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Discussion Questions:

  1. What is publicity?
  2. How do brands benefit from publicity?
  3. How do you think businesses and brands can generate publicity?
  4. It has been said that there is no such thing as “bad” publicity. Do you agree with that statement? Why or why not?
  5. What is a marketing stunt?
  6. How do marketing stunts help a business or brand to generate publicity?
  7. Based on what you learned from this story, describe this marketing stunt from Wingstop.
  8. How might Wingstop benefit from the publicity generated by this marketing stunt?
  9. What is promotion?
  10. Why do you think “holidays” like “National Ranch Day” exist?
  11. What is co-branding?
  12. How might a collaboration like this one between Wing Stop and Bluff City Soaps represent co-branding?
  13. Why do you think the two brands partnered for a “National Ranch Day” promotion?
  14. What is digital marketing?
  15. Why is digital marketing important to Wingstop?
  16. How might this promotion represent an example of digital marketing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.