Marketing Currents - Business and Marketing Current Events

Wendy’s ‘Where’s the Beef?’ is back (again). Experts wonder if the TikTok generation cares


Wendy’s announced earlier this week that it’s bringing back its iconic slogan: “Where’s the Beef?” 

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Discussion Questions:

  1. What is advertising?
  2. What is branding?
  3. What is a slogan?
  4. What does a slogan have to do with branding?
  5. Why do you think businesses use slogans in advertising?
  6. The article suggests Wendy’s ‘Where’s the Beef?’ is an iconic slogan. What does that mean?
  7. What makes the slogan iconic?
  8. What message were they communicating to consumers with that slogan?
  9. What is differentiation?
  10. How might that demonstrate the concept of differentiation?
  11. Why do you think Wendy’s brought the slogan back?
  12. What is nostalgia marketing?
  13. What is an industry trend?
  14. Why do you think nostalgia marketing is such a popular trend in marketing right now?
  15. Why do you think Wendy’s wants to reach a younger audience?
  16. Do you think there is any risk associated with bringing back an old slogan?
  17. Do you think the new campaign will resonate with a younger audience? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.