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Business Plan

Brands

Why these chunky, ugly running shoes are selling like crazy

Sneakers designed to feel like running barefoot used to be the hottest phenomenon in exercise. Now, the opposite is true. The ugliest, chunkiest sneaker brand is flying off the shelves. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Business Plan

Bed Bath & the great Beyond: How the home-goods giant went bankrupt

A total of 10 shoppers meandered the vast and visibly sparse aisles of a Bed Bath & Beyond in Northern Virginia on a recent Sunday. Click here to read the story at npr.org. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Branding

Tillamook wants to be nation’s favorite brand

It’s been a year since Oregon’s Tillamook County Creamery Association won recognition as a Certified B Corporation for its sustainable and worker-friendly farming practices. Now the dairy cooperative wants to use that designation to build credibility and trust beyond the West Coast. Click here to read the story at farmprogress.com. Read more…

By Chris Lindauer, 2 years04/23/2023 ago
Business Plan

How a Secret Pink Drink Consumed by NHL Pros Became the Powerhouse Brand BioSteel

Former NHL star Mike Cammalleri and co-founder John Celenza discuss the launch and growth of their health and hydration-focused company BioSteel. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years04/23/2023 ago
Business Plan

Elon Musk is rebranding Twitter as X Corp

Twitter “no longer exists” and has merged with the newly created shell firm X Corp, according to an April 4 legal document filed by Twitter in a California court. CEO Elon Musk apparently confirmed the news by tweeting an X. Click here to read the story at qz.com. Discussion Questions:

By Chris Lindauer, 2 years04/15/2023 ago
Business Plan

Mark Cuban Aims To Disrupt A $365 Billion Industry – With The Only Startup That Bears His Name

Billionaire venture capitalist Mark Cuban has founded or invested early in hundreds of startup companies over the years. But only one of them, founded in January 2022, bears his name. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years04/15/2023 ago
Brand Loyalty

Subway brings back Footlong Pass as more restaurants test subscriptions

More restaurants, including big chains and small mom-and-pop shops, are using subscription programs to build loyalty and drive sales.  Click here to read the story at axios.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
Brands

The Marketing Campaign That Helped Make Fish Sticks An American Staple

Fish sticks are the American cousins of British fish & chips: they may seem to speak the same language of white fish meat enclosed in a fried batter exterior, but American fish sticks tend to be smaller, and sometimes are even made out of a fish paste and then molded into Read more…

By Chris Lindauer, 2 years03/26/2023 ago
Business Plan

Spotify’s new design is part TikTok, part Instagram, and part YouTube

Spotify is redesigning the core homescreen of its app, trying to make it easier for users to find new stuff to listen to — and watch.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
Business Plan

Starbucks adds olive oil in coffee; CEO calls it a ‘market maker’

Starbucks’ new line of olive oil-infused coffee drinks could disrupt the industry, interim CEO Howard Schultz told CNBC’s Jim Cramer on Tuesday. Click here to read the story at nbcnews.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago

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