Marketing Currents - Business and Marketing Current Events

Spotify’s new design is part TikTok, part Instagram, and part YouTube


Spotify is redesigning the core homescreen of its app, trying to make it easier for users to find new stuff to listen to — and watch. 

Click here to read the story at

Discussion Questions:

  1. What is product management?
  2. Why do businesses and brands work to improve products and services?
  3. What is Spotify doing to improve the product?
  4. Why is Spotify redesigning the home screen of the app?
  5. The headline of this story suggests the new design is “part TikTok, part Instagram, part YouTube.” What does that mean?
  6. Why might Spotify want to integrate features similar to other social media apps?
  7. What is Spotify’s “StreamOn” event?
  8. Why do you think Spotify announced the new design at the event?
  9. Why are podcasts important to Spotify’s business plan?
  10. Why is Spotify encouraging consumers to do more than just listen to music and podcasts on the app?
  11. How might that impact Spotify’s business in the long term?
  12. Do you, personally, like the new design? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.