Marketing Currents - Business and Marketing Current Events

Subway brings back Footlong Pass as more restaurants test subscriptions


More restaurants, including big chains and small mom-and-pop shops, are using subscription programs to build loyalty and drive sales. 

Click here to read the story at

Discussion Questions:

  1. What is a business plan?
  2. How might a subscription offering differ from a restaurant’s traditional business plan?
  3. What are industry trends?
  4. Why do businesses and brands track industry trends?
  5. Why do you think subscription programs have become a popular trend in the restaurant industry?
  6. What is Subway’s “Footlong Pass” program?
  7. Why do you think Subway is limiting the number of Footlong Passes available to consumers?
  8. What is another example of a national restaurant brand who offers a subscription program?
  9. What risks might be associated with a restaurant’s launch of a subscription program?
  10. What is the name of Subway’s rewards program?
  11. Consumers must be a new or existing member of the chain’s MyWay Rewards program to be eligible to purchase one of the limited passes. Why do you think that might be?
  12. Do you think we will see other national restaurant brands jump on the subscription-model trend? Why or why not? If so, who might be a good candidate? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.