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Business Plan

Branding

How Liquid Death’s 40-year-old founder turned ‘the dumbest name’ and a Facebook post into a $700 million water brand

Let’s face it: Water is boring. Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountains, springs or both. Click here to read the story at cnbc.com. Read more…

By Chris Lindauer, 2 years01/29/2023 ago
Business Plan

Nest co-founder launches service to turn household food scraps into chicken feed for $33/month

Matt Rogers, a former Apple engineer and co-founder of Nest, is using his passion for climate challenges to fuel a new company that aims to turn food waste into chicken feed.  Click here to read the story at geekwire.com. Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago
Business Plan

The easiest way to travel full time? See what a 28-year-old paid for an apartment on a cruise ship

Austin Wells loves to travel the world. But he doesn’t like long flights, jet lag or an unsettled routine. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years01/15/2023 ago
Advertising

Roku CEO explains why the company is launching its own line of TVs

Roku is counting on its growing consumer base beyond 70 million customers as it launches its own line of televisions, CEO Anthony Wood told CNBC on Thursday. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years01/07/2023 ago
Business Plan

Your next Domino’s delivery may arrive in a GM Chevy Bolt as pizza chain pushes EVs nationally

Domino’s Pizza will be rolling out a fleet of 2023 Chevy Bolt electric vehicles, 800 of the GM EVs in total across the U.S. in the coming months, as it looks to not only reduce its environmental impact but also attract new delivery drivers. Click here to read the story at cnbc.com. Discussion Read more…

By Chris Lindauer, 2 years11/26/2022 ago
Business Plan

Walmart’s Cyber Monday marketing campaign takes direct aim at Amazon

Analysts say Walmart’s marketing efforts take direct aim at rival Amazon, which tends to own online shopper demand on Black Friday and Cyber Monday. Click here to read the story at modernretail.co. Discussion Questions: What is promotion? What type of promotion is Black Friday and Cyber Monday? Why do you Read more…

By Chris Lindauer, 3 years11/11/2022 ago
Branding

Elon Musk’s plan to turn Twitter into a super app is a step closer now that he owns the platform

Elon Musk has finally closed his $44 billion deal to buy Twitter, leaving employees and users wondering what he plans to do with the social media platform. Click here to read the story at businessinsider.com. Discussion Questions: What is entrepreneurship? What do you think makes Elon Musk a successful entrepreneur? Read more…

By Chris Lindauer, 3 years10/29/2022 ago

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