Marketing Currents - Business and Marketing Current Events

Walmart’s Cyber Monday marketing campaign takes direct aim at Amazon


Analysts say Walmart’s marketing efforts take direct aim at rival Amazon, which tends to own online shopper demand on Black Friday and Cyber Monday.

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Discussion Questions:

  1. What is promotion?
  2. What type of promotion is Black Friday and Cyber Monday?
  3. Why do you think Black Friday and Cyber Monday exist?
  4. What is e-commerce?
  5. How does it differ from brick-and-mortar retail?
  6. What is competition?
  7. What is market share and how does it represent the concept of competition?
  8. This news story suggests Walmart is looking to grow its market share through e-commerce. What does that mean?
  9. How might Cyber Monday help them to accomplish that goal?
  10. According to this story, what day of the week sees the heaviest amount of online spending during the holidays? Why might that be important information to a marketing professional?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.