More than eight decades after the beverage was founded in the hills of Tennessee, Mtn Dew is taking over the Adventure Center at Doe Mountain, the main entry point to 8,600 acres of mountain wilderness that sits outside the town of Mountain City, Tenn. Click here to read the story
Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read
There are ancient traditions, such as the one that indicates that the cereal is eaten with milk. It doesn’t matter if they are corn flakes, rice or wheat, what tradition says is that you have to accompany them with milk, right? Tropicana, the North American manufacturer of fruit drinks, challenges that
Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. Click here to read the story at businesswire.com. Discussion Questions: What is market segmentation? What are the different ways a brand can segment a market? Who is Gen Z? What
Consumers plan to spend an average $169.79 this year on Easter-related items, according to results of the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Click here to read the story at nrf.com. Discussion Questions: What is market research? What are the different types
As Covid restrictions ease, expect to see more malls morph into family entertainment destinations where shopping may not even be what draws shoppers in. Retail analysts say it’s become necessary for mall operators to diversify the in-mall experience beyond shopping in order to stay relevant to consumers — especially as
The word most used to describe Lululemon’s best-in-class workout leggings is probably “buttery.” This isn’t an accident. Lululemon explicitly researches how things feel on the body and thus how people psychologically feel while wearing them. The company has incorporated the philosophy into a tangible tagline they call the “Science of Feel.” Click
I, like everyone else alive, hate washing dishes in the sink. According to Procter & Gamble, washing dishes is the second most hated chore behind cleaning the toilet—and during the pandemic while we eat at home more often, we’re spending up to 25 minutes a day on the task. Click
From Kraken rum’s Halloween haunted hotel to Ford’s go faster stunt driver experience, the world of brand experiences is richer and more varied than ever before. From entertainment and gaming, to pop-ups, theme parks, edutainment and more… brands across all sectors are increasingly turning to experiences as a core pillar of their marketing activity.
With vaccines (and boosters) widely available, and more people feeling comfortable with holiday gatherings, “Friendsgiving” celebrations appear to be back in full force this year—at least judging by the wide variety of restaurant deals themed to the informal holiday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What