Marketing Currents - Business and Marketing Current Events

Panda Express Brings Back Beyond Orange Chicken


In the summer of 2021, popular Chinese-American chain Panda Express partnered with alternative meat producer Beyond Meat for a plant-based version of its popular Original Orange Chicken.

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Discussion Questions:

  1. Why would Panda Express want to offer a plant-based version of its orange chicken menu item?
  2. What is a partnership?
  3. Why do brands like Panda Express and Beyond Meat partner?
  4. How does Panda Express benefit from this partnership?
  5. How does Beyond Meat benefit?
  6. What is promotion?
  7. What is a limited-time promotion?
  8. Why do brands engage in limited-time promotions?
  9. Why do you think Panda Express is bringing this menu option back?
  10. Given its popularity, why do you think they are only bringing it back for a limited time?
  11. What is a pop-up?
  12. Based on what you learned from this news story, why is Panda Express opening pop-up booths at 10 college campuses?
  13. What demographic are they targeting with the pop-ups? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.