Marketing Currents - Business and Marketing Current Events
Category: Demographics

Fastest Growing Brands 2022 

This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October. Morning Consult Brand Intelligence tracks

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Panda Express Brings Back Beyond Orange Chicken

In the summer of 2021, popular Chinese-American chain Panda Express partnered with alternative meat producer Beyond Meat for a plant-based version of its popular Original Orange Chicken. Click here to read the story at thestreet.com. Discussion Questions: Why would Panda Express want to offer a plant-based version of its orange chicken menu item? What is a

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U.S. Army Aims New Marketing Campaign at Aspiring Leaders

The U.S. Army launched a new marketing campaign calling on high-performing, goal-oriented youth from all backgrounds to consider Army Officership, a specialized path of service for aspiring leaders. Click here to read the story at prnewswire.com. Discussion Questions: What is a marketing campaign? What is a target market? Why does

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KFC just rolled out a new menu item to attract a younger crowd

KFC is trying out a new type of chicken nugget in an effort to attract younger consumers.  Click here to read the story at cnn.com. Discussion Topics: What is market segmentation? What are the various ways a business can segment a market? What is a target market? Who represents KFC’s target audience (based

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Americans want coffee that tastes like candy

With more people preparing coffee at home because of the pandemic, the market for fun-flavored creamers and beans — Almond Joy! S’Mores! Strawberry cheesecake! — is exploding as we bring our Dunkin’ Donuts and Starbucks taste buds to the living room. Click here to read the story at axios.com. Discussion

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