Build-A-Bear is a money-making machine
This was not the stuffing we expected to be talking about during the back half of November. Click here to read the story at thehustle.co. Discussion Questions:
11/19/2023
Category: Demographics
Marketers reconsider BeReal as it launches its first global brand marketing campaign
Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign. Click here to read the story at digiday.com. Discussion Questions:
10/08/2023
United unveils new first-class seats in nearly once-in-a-decade refresh
United Airlines on Wednesday unveiled its first new seat in nearly a decade for passengers at the front of the plane, becoming the latest carrier to upgrade its cabin as airlines battle for high-paying travelers. Click here to read the story at cnbc.com. Discussion Questions:
09/09/2023
Instacart Launches ‘You’ve Got This, Parents’ Back-to-School Promotion
Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states. Click here to read the story at storebrands.com. Discussion Questions:
08/20/2023
You might be wearing America’s most trusted brand right now
American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Click here to read the story at fastcompany.com. Discussion Questions:
06/04/2023
McDonald’s Happy Meal Toys: New Releases, Activities, More
Wondering what makes McDonald’s Happy Meals so happy? Although chicken nuggets and fries are loved by most kids, it’s not just the food that kids get so excited about—it’s those fantastic toys inside the box! Click here to read the story at parade.com. Discussion Questions:
05/29/2023
Gen Zers Might Buy Your Product if Its Logo Slays
Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. Click here to read the story at morningconsult.com Discussion Questions:
05/21/2023
Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags
The three-pointed star isn’t exactly known for designer bags, but that could soon change. Click here to read the story at robbreport.com. Discussion Questions:
05/07/2023
How Bazooka Gum uses nostalgia to drive sweet success
In 1947, Topps created a bright pink bubble gum square with an initially tough chew, a sweet smell and powerful sugary taste of fruit and cotton candy. Click here to read the story at marketingdive.com. Discussion Questions:
04/30/2023
Most Americans seek brands that share their environmental goals: poll
A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research. Click here to read the story at nypost.com. Discussion Questions:
03/26/2023
SEARCH MARKETING CURRENTS:
POST CATEGORIES
MARKETING CURRENTS ARCHIVE
- December 2023 (6)
- November 2023 (20)
- October 2023 (22)
- September 2023 (23)
- August 2023 (15)
- June 2023 (5)
- May 2023 (20)
- April 2023 (25)
- March 2023 (20)
- February 2023 (20)
- January 2023 (20)
- December 2022 (15)
- November 2022 (20)
- October 2022 (20)
- September 2022 (25)
- August 2022 (15)
- July 2022 (5)
- June 2022 (10)
- May 2022 (22)
- April 2022 (23)
- March 2022 (20)
- February 2022 (20)
- January 2022 (20)
- December 2021 (15)
- November 2021 (20)
- October 2021 (25)
- September 2021 (19)
- August 2021 (15)
- July 2021 (5)
- June 2021 (11)
- May 2021 (25)
- April 2021 (20)
- March 2021 (20)
- February 2021 (20)
- January 2021 (24)
- December 2020 (10)
- November 2020 (25)
- October 2020 (25)
- September 2020 (18)
- August 2020 (15)
- June 2020 (4)
- May 2020 (15)
- April 2020 (15)