Marketing Currents - Business and Marketing Current Events
Category: Demographics

Panda Express Brings Back Beyond Orange Chicken

In the summer of 2021, popular Chinese-American chain Panda Express partnered with alternative meat producer Beyond Meat for a plant-based version of its popular Original Orange Chicken. Click here to read the story at thestreet.com. Discussion Questions: Why would Panda Express want to offer a plant-based version of its orange chicken menu item? What is a

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U.S. Army Aims New Marketing Campaign at Aspiring Leaders

The U.S. Army launched a new marketing campaign calling on high-performing, goal-oriented youth from all backgrounds to consider Army Officership, a specialized path of service for aspiring leaders. Click here to read the story at prnewswire.com. Discussion Questions: What is a marketing campaign? What is a target market? Why does

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KFC just rolled out a new menu item to attract a younger crowd

KFC is trying out a new type of chicken nugget in an effort to attract younger consumers.  Click here to read the story at cnn.com. Discussion Topics: What is market segmentation? What are the various ways a business can segment a market? What is a target market? Who represents KFC’s target audience (based

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Americans want coffee that tastes like candy

With more people preparing coffee at home because of the pandemic, the market for fun-flavored creamers and beans — Almond Joy! S’Mores! Strawberry cheesecake! — is exploding as we bring our Dunkin’ Donuts and Starbucks taste buds to the living room. Click here to read the story at axios.com. Discussion

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Wait, Trader Joe was a real guy? 

Turns out Trader Joe was a real guy, and his shrewd instincts led him to create a counter-culture grocery empire. Click here to read the story at cnn.com. Discussion Questions: What is entrepreneuership? Who is Joe Coulombe? How does the story of Joe Coulombe represent an example of entrepreneurship? What does

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