Marketing Currents - Business and Marketing Current Events
Category: Demographics

Rockstar’s new rebrand is delightfully anti-energy drink

Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all the help it can get. Click here to read the

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