Old Spice is looking to translate the popular white elephant gift swap to social media as the holiday activity, typically conducted in-person at parties, is waylaid by the coronavirus pandemic. The P&G marketer is taking an ambitious approach in trying to make its mobile-minded take on the game the longest-lasting Read more…
Chipotle’s latest branded hashtag challenge on TikTok marks the first time the burrito chain has given fans a chance to feature their favorite food combinations on its menu. By running the campaign on TikTok, Chipotle can reach an audience of teens and young adults who are most likely to use Read more…
The Hershey-owned brand is asking Instagram users to provide information about where to bring the “Trick-or-Treat Door,” an effort that likely will raise awareness for its stunt campaign. As people share posts in the photo-sharing app, there’s a greater likelihood other consumers will see the campaign and participate with their Read more…
Ocean Spray is giving back after a TikTok video featuring one of their products exploded online. The video, posted by Nathan Apodaca — perhaps better known to some as 420doggface208 — was as simple as it comes: He rides a long board down the road, drinking Ocean Spray, while lip-syncing Read more…
Justin Bieber may be the next celebrity to put out a collaboration with Crocs. The pop star shared a photo of a pair of Crocs floating in a swimming pool with the caption “Soon” on Thursday. The Colorado-based footwear maker replied to the post with a green heart emoji. Click Read more…