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Category: Celebrity Endorsement

Pandemic helps make Crocs cool again

There’s no more denying it: Emily Kelley loves Crocs. After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood. Click here to read the story at arkansasonline.com. Discussion

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McDonald’s launches BTS meal Wednesday with McNuggets and spicy dipping sauces

McDonald’s newest celebrity collaboration is here for a limited time. Less than a week after BTS released their new English-language single “Butter,” the K-pop superstars’ BTS Meal arrives at McDonald’s restaurants in the U.S., the Bahamas, Canada and eight other countries Wednesday. Click here to read the story at usatoday.com. Discussion Questions: What is promotion?

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Ram Truck Brand Launches New Advertising Campaign ‘I’m A Ram,’ Featuring Music From Five-Time Grammy-winning Artist Chris Stapleton

The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social

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