Right now, the thought of planning even one month ahead feels risky. We’ve just entered the third year of a global health crisis that has upturned nearly every aspect of life, including our professional endeavors. Still, keeping some key dates in mind is better than nothing, and why we recommend
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers
The Hershey Company has found a new way to interact with its Reese’s Peanut Butter Cup fan base. The American chocolate company’s marketing team has begun an interactive online campaign for a fictional Reese’s University, which has a branded website, Instagram page and a TikTok page that appears to be
Snap’s latest AR experiences come as brands look to connect with consumers during the critical holiday shopping season. The platform bills AR as the most personal, immersive and effective way to engage with consumers, and suggests that AR also stands for additional reach and accelerated results, Luke Kallis, vice president
Chipotle has a swag store? Along with burrito bowls, the Mexican-inspired fast-casual chain sells its own merch, with a cilantro-infused soap among its listed goods. Click here to read the story at nypost.com. Discussion Questions: What is swag? Why do you think Chipotle has a swag store? Why was Chipotle selling
While the effect of Instagram on teens’ mental health is up for debate, we are sure about one thing: The company is worried about losing teens to competitors. Click here to read the story at morningbrew.com. Discussion Questions: What is market research? What are the different forms of market research? How
Earlier this week rumors circulated that Facebook was planning to change its company name next week as it focuses on building a “metaverse.” The name change could be formally announced at the social network’s annual Connect conference on October 28, or sooner. Reports online suggest it is meant to signal
Bananas come in all shapes and sizes, and that might be the fatal flaw of the “banana for scale” meme—you have to see a banana in-person to know how big it is. A banana could be small enough to fit in a lunchbox… or it could be 40 feet tall.
Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items. Click here to read the story at chainstoreage.com. Discussion Questions: What is digital marketing? What is augemented reality? What the difference between augmented reality and
Kenya is turning to a global youth audience to showcase the eighth natural wonder of the world—the great wildebeest migration—as Africa goes all out to ramp up international tourism numbers. Click here to read the story at qz.com. Discussion Questions: What is tourism? Why is tourism important to Kenya? According
Ja Morant started a movement! Love the effort from the Grizz to try to build loyalty. Thanks for sharing @pdxwire
New Year, New Jerseys
Tomorrow at 5pm, kids 12 and under can exchange any old opposing player NBA jersey for a new Ja Morant or Jaren Jackson Jr. replica jersey + two tickets to the game.
Full Details: https://www.nba.com/grizzlies/news/memphis-grizzlies-announce-new-year-new-jerseys-fan-promotion-and-jersey-swap-for-kids-220112
