Marketing Currents - Business and Marketing Current Events
Category: Social Media Marketing

Why Uber decided to #MoveWhatMatters

How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move. And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself

Read More »

Pandemic helps make Crocs cool again

There’s no more denying it: Emily Kelley loves Crocs. After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood. Click here to read the story at arkansasonline.com. Discussion

Read More »

What Is a ‘Renocation?’ Ikea and Pinterest Explain

Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week. Click here to read the story at adweek.com. Discussion Questions: What is a target market? Why is it important for brands like Ikea to understand their target market? Who might

Read More »

TikTok to marketers: ‘Make TikToks, not ads’

TikTok doesn’t want advertisers to create ads for its platform.  At its NewFront presentation on Thursday, TikTok told marketers that in order to be successful with its audience, they have to show up natively on the platform. Click here to read the story at campaignlive.com. Discussion Questions: Why would a

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC