Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What
JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to
Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story.
Samsung is marketing its new range of flip phones to TikTok – by demonstrating its value as a camera, tripod and social tool. Click here to read the story at thedrum.com. Discussion Questions: What is a product life cycle? How would you describe the product life cycle as it relates to
In the app, you literally gas people up. That’s why it’s called “Gas.” The social networking app, which was released in August 2022, allows you to compliment your friends in a series of polls, and it is the No. 1 social networking app (as of press time) on Apple’s App Store
IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed. Click here to read the story at tastingtable.com. Discussion Questions: How do you think the pandemic impacted the restaurant business? How did the pandemic impact decisions made at
Kraft is looking to add its Mac & Cheese to the infamous Big Mac, and the brand has launched a nationwide call-to-action in order to make its way onto the McDonald’s menu. Click here to read the story at thrillist.com. Discussion Questions: What is a marketing stunt? Why would Kraft say they want
Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration. Click here to read the story at adweek.com. Discussion Questions: What is promotion?
The popular new app prohibits advertising, but some brands are still using BeReal’s trendiness to their advantage. Click here to read the story at morningbrew.com. Discussion Questions: What is social media marketing? Why do businesses and brands engage in social media marketing? How might advertising on TikTok be different from
Applebee’s has built a solid reputation on cheap drink deals and good wings, but now, the neighborhood grill and bar is bottling its buffalo sauce in an unexpected format. Click here to read the story at thrillist.com. Discussion Questions: What is publicity? Why is publicity important to a business like Applebee’s? What is
