Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Click here to read the story at digiday.com. Discussion Questions:
For one executive, the clearest sign that Neutrogena had lost its way came when their daughter started buying CeraVe facewash and moisturizer. Click here to read the story at dallasnews.com. Discussion Questions:
In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something. Click here to read the story at npr.org. Discussion Questions:
U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives. If ratified by the Senate, the bill would make it illegal to distribute or host TikTok in the U.S. Click here to read the story at digiday.com. Discussion Questions:
Jason Liberty, Royal Caribbean Group’s president and CEO, said Icon of the Seas has “Instagrammable moments” that generate “FOMO” from guests’ friends and family, in turn driving more bookings. Click here to read the story at businessinsider.com. Discussion Questions:
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. Click here to read the story at apnews.com. Discussion Questions:
After its tech-filled runway show dubbed “Techtopia” in September, Boss is bringing technology to its marketing once again. Click here to read the story at glossy.co. Discussion Questions:
Bella Boye is the proud owner of a limited-edition Stanley x Starbucks quencher, the shiny pink tumbler that is going viral online. Click here to read the story at usatoday.com. Discussion Questions:
Peloton will develop custom content for TikTok as part of a new agreement with the popular social media app, according to a press release. Click here to read the story at marketingdive.com. Discussion Questions:
The surprising partnership between Kellanova’s Pringles brand and upscale caviar marketer The Caviar Co. was born in the real world, but viral attention on social media resulted in heightened awareness of the duo’s potato chip-caviar collection. Click here to read the story at marketingdive.com. Discussion Questions: