Marketing Currents - Business and Marketing Current Events
Category: Social Media Marketing

15 Top Trends That Will Impact Marketing In 2022

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers

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Coca-Cola, Walmart open AR holiday stores in Snapchat

Snap’s latest AR experiences come as brands look to connect with consumers during the critical holiday shopping season. The platform bills AR as the most personal, immersive and effective way to engage with consumers, and suggests that AR also stands for additional reach and accelerated results, Luke Kallis, vice president

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Etsy offers shoppers AR-based digital ‘home’ shopping experience

Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items. Click here to read the story at chainstoreage.com. Discussion Questions: What is digital marketing? What is augemented reality? What the difference between augmented reality and

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