Marketing Currents - Business and Marketing Current Events
Category: Social Media Marketing

Spotify Gamifies Its ‘Wrapped’ Billboards Looking Back at 2022

Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What

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JCPenney teams up with Backstreet Boys for Facebook Live holiday event

JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to

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Kohl’s brings holiday promotion to TikTok, metaverse

Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story.

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Why IHOP Is Calling A New Food Item ‘Its First NFT’

IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed. Click here to read the story at tastingtable.com. Discussion Questions: How do you think the pandemic impacted the restaurant business? How did the pandemic impact decisions made at

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Chase, Marriott Bonvoy Kick Off Contest on Pinterest

Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration. Click here to read the story at adweek.com. Discussion Questions: What is promotion?

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