Old Blog
Marketing Currents
Business & Marketing News: 2023-24 School Year
Welcome to Marketing Currents: Your Weekly Business & Marketing Current Events News Welcome SCC members and thank you for subscribing to Marketing Currents for the 2023-24 school year! USING MARKETING CURRENTS: Each week, we will post headlines highlighting creative and...
Read moreBranding
Liquid Death is giving away a functional $400,000 fighter jet—or a briefcase full of $250,000 cash
Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. Its latest marketing stunt is taking things to the next level. Click here to read the story at cnbc.com. Discussion Questions:
Read moreCompetitive Edge
Sports & Entertainment Business News
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2020-21 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and Read more…
Marketing Currents
Marketing Currents
Welcome to Sports Career Consulting’s Marketing Currents (MC) Please enjoy free access to Marketing Currents (MC), our business and marketing current events program for the remainder of the school year. Next year, Marketing Currents (MC) subscription content will be featured Read more…
Blog
SCC FFL 2024: Sports Marketing Challenge #1 Recap & Scores
SCC FFL 2024: Sports Marketing Challenge #1 Recap & Scores The 10th annual SCC Fantasy Football League sports marketing competition is now underway, featuring a mix of new participants and returning champions. The first challenge tasked students with developing a Read more…
Competitive Edge
Sports & Entertainment Business News: 2023-24 Season
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and Read more…
Competitive Edge
Sports & Entertainment Business News: 2023-24 Season
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and Read more…
2.6 - Advertising
NHL Eyes 5 Nights of an Empty Ratings Net as NBA Takes Breather
With the NHL Stanley Cup playoffs deliveries already at a record high, the league now has a rare chance to own the sports media landscape for the next five nights. Click here to read the story at sportico.com. Discussion Questions:
Brand Loyalty
How Taco Bell’s Marketing Engine Embraces Culture and the Customer
The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again. Click here to read the story at qsrmagazine.com. Discussion Questions:
Competition
As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position
Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Click here to read the story at digiday.com. Read more…