BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand. Set for its national television debut during “The Match Read more…
Mastercard is bringing its “Priceless experiences” to the digital world by offering online experiences to cardholders as they hunker down at home during the pandemic, the company shared with Marketing Dive via press release. The online events series is hosted Read more…
Vollebak, the clothing company that made a jacket out of graphene and a T-shirt out of carbon fiber normally used in jet engines and sports cars, has come out with its most ambitious garment yet: a coat made of microbe-destroying Read more…
Live sport’s indefinite hiatus is forcing Adidas to recreate those events that have been canceled in video games. In Turkey, Adidas recreated the canceled European Championship in the FIFA 20 Playstation video game. Since the start of the month, the advertiser Read more…
The Los Angeles Rams on Wednesday revealed their rebranded uniforms that will debut this season. The new look includes a blue jersey featuring yellow gradient numbering and interchangeable blue or yellow pants. There is also an off-white jersey and pant Read more…
Hollywood pressed pause on releasing most major films in theaters to combat the coronavirus outbreak, but that hasn’t necessarily been the case for toys and merchandise related to those movies. Despite film delays, toy production and gaming companies are often Read more…
If NBA games resume this season — and possibly into the start of next season — there will be no live fans in attendance at the games. However, there could be virtual fans. The league is looking into this, according to a Read more…
The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty. Companies that want to win beyond the pandemic may consider Read more…
Shake Shack’s new cooking show on social media aims to connect with homebound consumers as the fast-casual chain upends its operations in response to pandemic lockdowns that have closed most dine-in options. The series positions the brand as one that Read more…
McDonald’s plans to invest an estimated $100 million to bolster its U.S. marketing and will invest a similar amount in some of its biggest international markets as part of a renewed package of strategies to help its franchisees recover from Read more…
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