Competitive Edge - Sports & Entertainment Marketing News

Movie-related products still hit stores despite film delays (CE)


Hollywood pressed pause on releasing most major films in theaters to combat the coronavirus outbreak, but that hasn’t necessarily been the case for toys and merchandise related to those movies. 

Despite film delays, toy production and gaming companies are often staying on schedule, releasing a variety of products tied to major titles from “Black Widow” to “Minions: The Rise of Gru” in hopes of weathering through the pandemic. 

Click here to read the story at

Discussion Questions:

  1. What is licensing?
  2. How might a “Black Widow” action figure illustrate the concept of licensing?
  3. According to this story, when do licensed products tied to Hollywood films typically hit store shelves at retail and online?
  4. Why do you think some toys are still being sold despite the delay of many film release dates?
  5. In your opinion, from a business perspective, should toy releases be delayed if a film’s theatrical release is delayed? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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